VARIATAcreates customer value

Innovative and intelligent customer solutions

VARIATA is a specialized developer and manufacturer in the market segments of automotive emblems, brand emblems and technical miniatures for premium manufacturers. Our uniqueness and differentiating characteristics, which clearly distinguish us from other manufacturers, can be seen in the development of special fastening techniques and in our distinctive 3D preparation of the metal emblems and miniatures.

Durability, maximum resilience and long service life are important features of our customer solutions, especially in the automotive and brand emblem market segment. Production is carried out in accordance with the strict automotive guidelines and regulations in Germany. The production is regularly followed and documented by extensive trials and tests.

<Key Organizer Schlüsselwerk

NEU! Key organizer made of metal investment casting and stainless steel elements

SCHLÜSSELWERK – the innovative key case. This key manager or key collector can be individually configured in terms of number and all keys are well protected in a compact form. This key tool can be produced especially with your corporate design or 3D logo from a quantity of 100 copies – we would be happy to advise you. The SCHLÜSSELWERK is delivered in a cardboard box with assembly instructions.


Automotive Emblems Seat emblem for Mercedes-Benz V12

This development was done in close cooperation with Mercedes-Benz. Our task was the realisation of a metal emblem with high-gloss, raised characters and numbers standing out from a matt background.

Mercedes Benz V12 Sitzemblem von variata
3D-Metall-Logo für Möbel

Brand EmblemsFurniture emblem smogj

The company SMOGJ manufactures exclusive shop fittings. Our special task was the development of a metal emblem that fitted the character, the surface and the appearance of the shop fittings and furniture. In addition, great importance was attached to the ensuring a secure connection and attachment of the emblem.

Technical MiniaturesMiniature drive unit on pedestal

The three-dimensional metal miniature of a Porsche engine on a scale of 1:18 was produced by a precision metal casting process. The perfect reproduction of all product-specific details was a big challenge and also the metal miniature had to be mounted freely-floating on a metal base.

Sockelminiatur dreidimensional


VARIATA is a specialist for customized interior and exterior solutions in special automobile series.

automotive presentation