• 1968

    Company founded by Dorit and Dieter Lang. Production of bag handles and wedding jewellery.

  • 1975

    Conversion of production to metal gauze for bags and clothing.

  • 1985

    Resumption of production of jewellery, decorations and badges.

  • 1995

    Change to the market sector of advertising materials and manufacture of metal accessories.

  • 1998

    Thomas Boger joins the management board and takes over 33% of the company.

  • 1999 | 2000

    Begin strategic conception and target group orientation as well as classification of markets for better positioning.

  • 2001

    We receive the first orders for three-dimensional emblems and trim in the automotive sector.

  • 2006

    Certification in compliance with DIN EN ISO 9001:2000.

  • 2007

    Positioning on the market as a specialist for high-class 3D miniatures, trim and emblems made of metal. All the high demands of industry and leading companies for the final product are properly implemented .

  • 2008

    With the demand for top quality workmanship, VARIATA focuses on the automotive and technological markets.

  • 2010

    Thomas Boger becomes owner and sole managing director.

  • 2010

    The company profile is reworked to exclusively focus on premium markets and is divided into three fields of competence. And as a specialist for innovative solutions, we have since followed the motto: "The best solution is the best product".

  • 2010

    Certification in compliance with DIN ISO 9001:2008.

  • 2011

    Relaunch of the VARIATA website as a result of our focus on premium markets.

  • 2013 | 2014

    Development of new, multi-part emblems in modular design for the automotive sector.

  • 2014 – 2016

    Further developments with innovative fastening techniques in the fields of automotive and brand emblems, which are registered as patent developments. Many automotive tests with new coatings and surfaces according to the latest test methods are all passed – including adhesive tests, UV tests, climate tests, temperature change tests, spray tests, steam clean test and all corrosion tests .

  • 2016

    Certification in compliance with DIN ISO 9001:2015.

  • 2017

    Relaunch of the VARIATA website with positioning and focus on the premium manufacturers. The Customer value is especially highlighted through our unique solutions and methodology. In addition, our stand-alone position is further enhanced by special product solutions and innovative techniques.

  • Plans for the future

    Further optimisation of work processes and methods as well as the continuous development of unique products, which will generate a clear benefit for our customers in the form of competitive advantage through their uniquiness. Also the acquisition of additional customers in the premium segment through our special services and solutions.